Wednesday, March 30, 2016

Art Direction: Mad Max Fury Road

Mad Max Fury Road has multiple artistic elements that come together to create one high speed action packed adventure. For this blog post, I will be introducing you the lead art director of the film and analyzing specific tasks she must complete and commit to in order for the film to come together. 
Jacinta Leong is an art director and she works under Colin Gibson. Jacinta Leong wanted to make everything as real as possible without using CGI, but in order to make the film more realistic they used CGI in post production. Leong is in charge of creating the visual concept for the movie, determining design elements that get incorporated into the film, and develop the overall look or style of the movie. Jacinta Leong is also in charge of the supervising the design teams, which include costumes and makeup. The link below holds an interview that explains the design concept Leong wanted to achieve. Leong wanted to push Fury Road 45 years into the future and create a different world from the previous Mad Max films.
Every Mad Max fan was more than enthused when the first chase scene began because the "post apocalyptic" design elements carried throughout the costumes and props. The law of similarity plays a key role in this film and design, because each and every car or costume has some sort of steam punk element attached to it. All-in-all a positive gestalt feeling was taken away from this film because of the design elements and the CGI that was placed in post production. 

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