Bear Bones Systems is an extraordinary company that brings the vision of a light weight trailer to the towing industry. In order to provide the company with a better marketing strategy, my group and I created a brochure, edited video footage, revamped the website, and changed the logo. I was in charge of redesigning the logo for the company.
The logo located in the upper left hand corner is the original logo and it can be found on each trailer. I first analyzed the logo and was impressed. I believed the logo was not a bad design choice but realized it did not incorporate the idea of a trailer in the design.
The image located in the right hand corner in the design I created. Initially I had some trouble putting my vision onto paper or craft my vision in photoshop. I wanted to somehow incorporate either the name of the company or the concept of a trailer into the logo. I believe the "bear claw" on the right incorporates both the trailer concept and the name of the company. The picture on the right brings a gestalt feeling of simplicity but also brings forward the companies concept; a powerful trailer that can be hauled with only one tire. The picture to the left does nothing for me and I feel as if the audience has no idea what the logo represents.