Sunday, February 7, 2016

Design Evaluation: All Shook Up

 Maybe I'm a little bias or maybe I just like a poster filled with great sketches, but the poster to the left is a great design while the poster in the bottom right hand corner is simply plain.
Lets begin by talking about contrast. When looking at both posters you can not help but to be drawn by the title of the show "All Shook Up." They both will stand out on a bulletin board because of their bright choice in background colors. The font choice for the poster to the lefy is very plain in its color and also its font style. The choice in font for the bottom poster is in an array of colors and also feature a font style that is off balanced and whimsical. The font color and style can either attract someone to the name of the show or show them that this musical is upbeat and energetic.
The reason why I am bias about the poster to the left is because of the positive gestalt that it brings. I performed in the musical to the left as my last show on the Faith Lutheran stage. I received the "Center Stage" award shortly following this performance and it was the best way to wrap up my senior year. Each and every person sketched on this poster are all my friends who performed in the musical as well. These self portraits were hand drawn by an art student who participated in our phenomenal art program. The Gestalt Principle also has many laws talking about similarity and proximity of the items within the poster. The law of similarity is shown in the poster on the left with the guitars and the rectangular shapes being clumped together to form a backdrop for the title.
The poster to the left shows the law of continuity well because each minor character follows the path of the bike being driven by the leads. This can also be called proximity, and where the motorcycle is placed compared to the other characters. The law of closure is also shown in the top left poster when the rectangles, guitars, and title are grouped together by the eye.
I wanted to end the discussion talking about the font in both of these posters. First, the font in the upper left poster is bold and states exactly where the show is being performed and where tickets can be purchased. The poster clearly states the musical is made entirely of Elvis songs but with a news twist. The poster to the right does not explain much but leaves the mind to wonder where this musical is being shown and how someone could acquire tickets. Of course, one is a high school show and needs more help and funding than a broadway musical, but again, I am bias and love the musical regardless.